FARMERS INSURANCE X RICKIE FOWLER X GOLF DIGEST

Fix the Gaps in Your Game 

With Farmers Insurance having an agent business model, we're constantly focused on communicating the value of a trusted insurance advisor.  While many people see golf as a solo sport, we knew that many of the top professionals rely on coaches.  In Farmers ambassador Rickie Fowler's case, he works closely with Butch Harmon - helping Rickie identify gaps in his game; paralleled with how an insurance agent can find gaps in your coverage. 

We filmed a series of golf instruction videos with a humorous lens on the Butch - Rickie relationship.  Videos were syndicated on Golf Digest and were combined with a sweepstakes - The Golf Gaps Getaway - that included the opportunity to play with Rickie Fowler at the Farmers Insurance Open Pro-Am, lessons from Butch Harmon at his golf academy in Las Vegas and custom fit Cobra golf clubs.