FARMERS INSURANCE X HENDRICK MOTORSPORTS

Thank A Million Teachers

At Farmers Insurance, we believe in protecting dreams and helping guide the future.  Just like our University of Farmers trained agents, our nation's teachers play an integral role in the community.  We leveraged our partnership with Hendrick Motorsports and NASCAR driver Kasey Kahne to amplify Farmers' CSR campaign - Thank A Million Teachers.  

The comprehensive program involved special paint schemes, school visits by Kasey Kahne to talk with students and honor teachers with free VIP tickets to the race and a traveling show car to engage with fans as they thanked their childhood teachers.  Leading up to the Memorial Day race in Charlotte, Farmers and Kasey surprised a teacher who was also part of the National Guard.   Proceeds from Thank A Million Teachers Hendrick Motorsports apparel went to support teachers' initiatives in classrooms.  

The campaign was covered nationally on Fox, Fox Sports, and ESPN.  40% of NASCAR fans indicated that they are more likely to consider using Farmers because of Thank A Million Teachers, 16% higher than non-fans. To this day, Kasey has said that it was his favorite initiative throughout his career because of its personal meaning and impact.